SsangYong Motor announced on the 4th that, supported by the ambitious advancement of
Kyron into the European market, it has achieved the first 7,000 unit monthly export record,
making a total 13,633 cars for the month of September, which is a 23.2% increase
compared to the same period last year.
It is believed that the record export of 7,000 cars in a month has been the result of exporting
2,338 Kyron, the model for which the first overseas market launch event was held at the Frankfurt
Motor Show 2005 last month.
The Kyron export model is equipped with top-in-class engine, and comes with a built-in,
environmentally friendly, high-performance common rail DI diesel engine XDi200. The company
has set a target of exporting 35,000 units of this model next year.
Recording over 5,000 units of export per month this year, except for February, April, and May,
Ssangyong Motor is establishing a solid basis for achieving balanced domestic-export sales
and a stable profit structure.
A company spokesman explained “our analysis indicates that the result is thanks to our
development of strategic models for export and exploration of overseas sales channels, such
as the New Rexton which has continued to sell well in the European market since the 2nd half of
last year; Rodius, with exports that have soared since the Geneva motor show
this year, and the next-generation model we developed specifically for export, Kyron’s
advancement to the overseas market.
Ssangyong experienced a tremendous sales increase in part due to the hot-market during, the Korean
Thanksgiving holiday season and in part by selling, for the month of September, 6,525 cars domestically,
and exporting 7,108 cars (including KD), a total of 13,633 cars, which is a 23.2% increase compared to
the same period last year, and a 19.6% increase over the previous month.
In the domestic market, sales have decreased by 8.0% compared to the same period last year, but it still
shows a 3.5% increase compared to the previous month. Export sales showed a 78.6% increase compared to the
same period last year, and 39.5% compared to the previous month. According to a company source, the slight
decrease in domestic sales compared to the same period last year is because of the company’s effort to
control domestic supply of the model Kyron, in order to accommodate their export expansion strategy.
In the meantime, accumulated sales up to September of this year totaled 99,383 cars, which is slightly
less than last year’s accumulated total sales, which was 100,100 cars (0.7% decrease). The domestic sales
figure was 51,299 cars, which was a decrease of 32.2% over the last year, while exports rose to 48,084 cars,
a 96.8% increase.
A source from Ssangyong Motor stated, “Export sales are expected to continue growing, thanks to the promising
export of New Rexton and Rodius, and the Kyron’s active advancement to the foreign market.” He also added that “
when Actyon is released on the 14th, domestic sales will start to recover beginning with the fourth quarter, in
spite of the overall economic recession.”
- Source from Stock Daily (Oct 04, 2005)
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